Master Brow Artist & Founder

Hey you! Thank you so much for visiting our website. So what brought you to Gingerella Rox? Whether it be your wanting amazing, killer brows or your wanting to start a very lucrative career in brow tattooing - read on!

Gingerella Rox Founder, Kelly Innes was one of Perth's pioneering Feather Touch/Microblading artists, and now travels the world discovering and learning the latest techniques from the most renowned artists across the globe including travelling to the UK where she personally trained with the legend that is Brow Daddy! (Instagram @browdaddy) Kelly and her team have become some of the most sought after Brow Artists in Australia, with celebs and socialites trusting Gingerella Rox with their Brows.

Kelly has personally trained every one of her Brow Tattoo Artists & Stylists, she shares with them every single thing she has learned about brows and constantly mentors them to ensure the same level of perfection is given to each client. 

Kelly launched G.Rox Brow Academy in 2017 and along with her passionate team of trainers has created a tribe of G.Rox Brow Artists!

Our flagship salon is based in Joondalup (northern suburbs of Perth, WA) and our brand spanking new Brow Academy opens in April 2020 in Mount Lawley. Where we will be solely focused on teaching you everything you need to know about brows and how to build a successful business within the cosmetic tattoo industry. 




Using a state of the art microblading hand tool, tiny precision hair strokes are created by hand, mimicking the natural direction and lengths of your brows. Pigments are then implanted into the channels created by the microblades in the dermal layer of the skin. The sensation is similar to a little scratch but you should not feel any discomfort. As with all permanent makeup treatments the area will look dark at first and the strokes very sharp, but this will fade up to 40% within 7-10 days to reveal your chosen colour and softer, more subtle strokes. This treatment will leave you with ultra-realistic looking brows.

We currently have 5 Brow Artists who specialise in Feather Touch Brows, each Artist has been personally trained and mentored by Gingerella Rox Founder Master Brow Artist, Kelly Innes. Kelly was one of the first in Perth to do Feather Touch Brows/Microblading. Through constant learning, striving to be the best and building her skills she is now one of the most sought-after Brow Artists in Western Australia. 

Kelly has personally trained every one of her Brow Tattoo Artists & Stylists from scratch and constantly mentors them to ensure the same level of perfection is given to each client.

Check out our Social Media to check out each artists work, or visit the Gallery.



Do you want INSTANTLY thicker and fuller brows? Used by top MUA's across the globe, BohoBrows 24hr BrowSoap is Australia's No.1 selling brow product!





Can't wait to see you!

Tues - Fri: 9am - 5pm
Thurs - 9 - 7pm
Sat: 9am - 2pm
Sun: Closed
Mon: Closed





©2020 by Gingerella Rox. Proudly created with